01 August, 2010

Logo Ideas: Brad Swartz

Brad's contribution to our logo pool, including a sample flyer and his design statement.



"First there was:
"Less is more" Mies Van Der Rohe, mid-20 century
"Less is a bore" Robert Charles Venturi Jr, 1970's
"I'm a whore" Philip Corteyou Johnson, 1982
"More and More, More is More.." Rem Koolhass, 2001
"Yes is More" Bjarke Ingels, 2009

"Ten is More" UNSW Masters of Architecture, 2010

Think of the text as the logo...we can print it, paint it, spray it...small, medium, large and extra large!"

Thanks Brad!

24 comments:

  1. I prefer Brad Swartz one!

    Name: Chi Hang Yip
    e-mail: z3242559@student.unsw.edu.au

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  2. + 1 vote for Brad! Yew!

    Alex Bryden
    3158470

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  3. I like it. Its got my vote

    Sam Massey 3272904

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  4. +1 I like
    was thinking and i think the logo is stronger without the grey box background, but we can work on it.

    Maria Gutierrez
    3191066

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  5. woo! good one!

    claudia pickering
    z3161906@student.unsw.edu.au

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  6. I like it!

    Justin Holly :-)

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  7. I prefer this one, nice idea and nice image

    Name: Hongmiao Liu
    e-mail: z3274919@student.unsw.edu.au

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  8. I like this one. Love the name B-Radical

    Karina Dorman
    z3158540@student.unsw.edu.au

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  9. BIG wants there book cover back.....

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  10. kapow!
    you've got my vote.

    Talia
    t.keyes@student.unsw.edu.au

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  11. awesome work b-rad
    i'm voting for this one

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  12. nice.
    this has my vote.

    Hugh Colless
    3129966

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  13. So what's the relationship with Indiana Jones? http://www.brendanmckillip.com/uploaded_images/IndianaJonesLogo-756832.jpg

    I think you need to be careful using such a famous font (SF Fedora - lowercase) without a clear indication of the choice of design, for something so well known...

    Should you add a hat and a whip?... but then... again... what's the connection with Grad Exhibition?... an Adventure?... hmmmm... tenuous... Though the slogan itself is not bad, just think the logo aspect could be better.

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  14. If the font was changed to something more professional, it would look better.

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  15. I agree with all of the above. Good effort B-radicalles. I'm voting for this one.

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  16. This comment has been removed by a blog administrator.

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  17. My vote goes for this one also!

    Deborah
    3158147

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  18. Like the pop-art style. Nice work B-rad. I vote this one :)

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  19. Thanks for the compliments! I'm also going to vote 1 for me...

    Brad 3158316

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  20. I like !

    Dinka 3191026

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  21. too obvious to see the copy of 'yes is more' from BIG

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  22. yes b-radical..this is it!

    Anna Field 3160318

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  23. To all the Anonymous,

    it would be nice if when making comments you left your name, i would think that after 5 years of being at university we would all have the right to speak our minds without feeling like someone will judge us or dislike us for disagreeing with them. I'm sure that if you approached one of the committee leaders and told them what you think they would give you a better explanation for the design and slogan and they would very happily listen to your opinion and would even take it on board.

    Yours HONESTLY,

    Maria Gutierrez

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  24. Hi Maria,

    Due to the public nature of this blog, I can only assume such comments are from people unrelated to our year, or even our degree. But the feedback is there none the less and it is at your/committee's/brad's discretion to take such criticism on board.

    Ro.

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